SINGER Plus

Renown brand. Good for latest electronic appliance.

The presence of SINGER in Bangladesh dates back to the British colonial era when the country was a part of the Indian sub continent. The first operation of Singer began in 1905. Later, in 1920, two shops were set up in Dhaka and Chittagong. After the partition of the sub-continent in 1947, two separate states emerged. Bangladesh became a part of Pakistan and formed its eastern wing. SINGER in East Pakistan operated as a branch of SINGER Pakistan and the products used to come from Western Pakistan. At the initial stage, marketing operation was carried out through only 10 shops, which increased to 43 by the late 1960s. After the emergence of Bangladesh on December 16, 1971, the East Pakistan Branch Office was elevated to a country Office and the Sewing Machines were made available from different Singer overseas sources. The number of shops was squeezed to only 23 because of low volume of business. A change in the investment policy in 1979 created new business opportunities and SINGER registered as an operating company, with 80% of the share held by SINGER Sewing Machine Company (SSMC), USA, and 20% by local shareholders. In 1983 the company was listed with Dhaka Stock Exchange (DSE) and offered 20% of its total capitalization- 2,565 ordinary shares of Taka 100 each. In 2001, it was also listed with the Chittagong Stock Exchange (CSE). PRODUCT DIVERSIFICATION Since its inception in Bangladesh, the name SINGER has been synonymous with sewing machine. Although sewing machines are SINGER’S core business but the Management realized that this product alone could not substantiate growth for longer periods. This realization led to diversification into numerous product ranges. Thus, the transformation of SINGER from a single product sewing machine company into a multi-product consumer durable company began in 1985 for further growth and expansion. This diversification into consumer durables has continued unabated. At different times SINGER has introduced Refrigerators, LCD/LED TV, Color Televisions, Furniture, Air Conditioners, Fans, Washing Machines, Irons, Microwave Ovens, Rice Cookers, Motorcycles, Instant Power supply, DVD Players, Room Heaters, Air Coolers, Kitchen Appliances, Netbook, Laptop, Desktop Computers, Generators, Blue Ray DVD Players. SINGER, as part of its diversification program, ventured into the manufacturing and marketing of Furnitures in 2013. NEW ROLE OF SINGER BANGLADESH RETAILER Gradual transformation of SINGER Shops into 'Singer Mega' and 'Singer Plus' started back in 2006 as part of its multi-branding strategy. The main focus of this strategy is to make available varied world famous brands under the same product category for providing customers a variety of choice under the same roof. As such SINGER Mega and SINGER Plus Shops now offer world famous brands like BEKO, Grundig, Apple, Samsung, Siemens, Skyworth, Videocon, Preethi, Singtech, Dell, Toshiba, Prestige, Lifestraw and many more alongside with SINGER. DEALER Despite offering the largest retail chain for Consumer Electronics and Home Appliance industry in the country, around 300 dealers are located across the country to make Consumer Electronics & Home Appliances of SINGER and other brands, SINGER Cables and Sewing Machines available to more consumers.

Goods singer LED TV

Comfortable

This is singer showroom