Poetra Kembar

every company has a goal to be able to stay alive and develop; these goals can only be achieved through efforts to maintain and increase the level of profit / profit of the company. This business can only be done, if the company can maintain and increase its sales, through an effort to find and build a subscription, as well as an effort to dominate the market.nnThis goal can only be achieved, if the marketing department of the company makes a solid strategy to be able to use opportunities or opportunities that exist in marketing, so that the position or position of the company in the market can be maintained and at the same time improved.nnThe marketing strategy is basically a plan that is comprehensive, integrated and integrated in the marketing field, which provides guidance on the activities that will be carried out to achieve the marketing objectives of a company.nnIn other words, the marketing strategy is a set of goals and objectives, policies and rules that give direction to the company's marketing efforts from time to time, at each level and reference and allocation, especially as the company's response to the environment and the state of competition that always change. [2]nnTherefore, the determination of marketing strategies must be based on environmental and internal analysis of the company must be based on an analysis of the advantages and disadvantages of the company, as well as an analysis of opportunities and threats faced by the company from its environment. In addition, the marketing strategy that has been established and implemented must be re-assessed, whether it is still in accordance with the current conditions / conditions. This evaluation or evaluation uses an analysis of excellence, weaknesses, opportunities, and threats. The results of the evaluation or evaluation are used as a basis for determining whether the strategy implemented needs to be changed, and at the same time it is used as a foundation to formulate or determine the strategies that will be implemented in the future.nnGeneral and Overall Marketing StrategiesnnIn the marketing process, the first stage is analyzing market opportunities / opportunities that can be utilized in the efforts made by the company to achieve its objectives. These market opportunities / opportunities must be considered and selected to choose which ones are relevant to the company's goals.nnThe second stage is determining market targets, which will be served by the company. A company will be very difficult to serve all existing markets, because each market consists of different groups of consumers, different needs and desires and different habits and reactions. Therefore, to be able to serve the needs and desires of consumers from the market in accordance with the ability of the company, the company needs to determine market segmentation and determine which market segments will be served as market targets.nnThe third stage of the marketing process is assessing the position and establishing a strategy for increasing the position or position of the company in competition on the market target served. In this stage the company must have a view or decision regarding the product (goods or services) that will be offered at the target market, in relation to the company's business fields that have been predetermined.nnSo the company must determine what products are included in the mix products that will be offered to the target market, according to the needs of the target market, in addition the company must also consider and guard against offers from existing competing companies.