AMAZON Store

It is ok ok... Not so good as expected...

Touch & glow purlor

It's ok

Big Blow to E-Commerce sector. Govt takes away ground beneath its feetnnWhat does the new e-commerce rules say?nThe govt. has barred online retailers such as Flipkart and Amazon from selling products ofncompanies in which they own stakes. New rules also disallow them from entering intonexclusive deals for merchandise.These new rules will change the way India’s $18 billion e-ncommerce industry works.nBig worries for AmazonnBarring e-commerce market-places from selling produce of firms in which they own stakesncould, in particular hit Amazon, that has several such joint ventures, including Cloudtail andnAppario.Cloudtail is a joint venture between Amazon and Narayana Murthy’s CatamrannVentures.nNo more 'exclusive'nThe move to ban exclusive deals for products also hurts top online retailers such asnFlipkart and Amazon.Flipkart, for instance has exclusive partnerships with top smartphonenbrands such as Xiaomi and Oppo.Smartphones contribute over 50% of overall e-commercensales in India.nWere Acting SmartnMost large e-commerce firms previously exploited loopholes in existing FDI rules andncreated complex structures to get around the norms.nFor instance, when Govt restricted any one seller from contributions more than 25% salesnon a platform, the same products were routed from large sellers to small sellers and thennsold on the platform.nIn other instances, large sellers formed multiple entities which sold their productsnseparately on online market places.nThe latest policy is aimed at plugging those loopholes.n'Playing to the gallery’nThe decision follows complaints by small traders who contend that discounts offered by e-nretailers was driving them out of business.

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