TASHILAT SALHI

January 21, 2014 Written by Naoufel Darif The spaces offer bill payment, ticketing and money transfer services. The margins of the franchisees do not exceed 1 DH for cashing and 3 DH for the box office. The concept "Tasshilat" continues its breakthrough. At the end of 2013, the network had around 1,300 outlets spread throughout the country, up 25% from 2012. At this rate, Tasshilat confirms its position as the first Moroccan franchise network. "We also have 10 mobile units to reach the furthest corners of the country," says Mourad Mekouar, founder of Morocco Transaction Processing (M2t), a company specializing in secure multichannel services, products and payment solutions. origin of the concept. Launched in 2004 after pilot experiments conducted since 2002, Tasshilat service areas are proximity points designed to provide value-added services for the general public, on behalf of partner companies: bills (water, electricity, telephone), electronic sales of telecom refills, sale of coach and tram tickets ... Recently, the company has even launched its own fund transfer brand called Proxicash. The strength of the concept lies in the speed of processing operations. In contrast to the slowness often observed at the level of the windows of many large service providers, Tasshilat spaces have simple tools and teams trained to spend the maximum number of transactions per day. "While an agency of a telecom operator in the city center passes some 70 customers in the morning, we handle an average of 350 at the same time. We are remunerated by the transaction, so there is no secret: to boost revenue, you need more transactions, "says a transaction manager at a franchisee Tasshilat. For equipment, the franchisee deposits a deposit of 30,000 DH not recoverable Indeed, the commission does not exceed 1 DH for a receipt of water bill, electricity or telecoms and 3 DH for ticketing CTM for example. The recharge fee can be up to 6%, while the Proxicash remittance spreads are level with those on the market. "There are outlets located on high density axes that achieve up to 70000 DH per month," says an owner of a Tasshilat Space. That said, for M2t franchisees, the local is often home to a secondary activity type supermarket, phone shop, stationery, tobacco shop, appliance store, etc.. The goal is to balance the sources of income. The franchisor generally requires a non-recoverable 30,000 DH security bond used in part to acquire the equipment needed to connect with the transaction processing center and to edit the proof of payment on behalf of the customer. M2t counts among its references renowned partners such as ONEE, Veolia, Suez, Radeema, Radeej, Radees, Radeel, Ramsa, Radeef, Radeeo for Electricity / Water; Stareo, CasaTram, CTM in transport; Maroc Telecom, Inwi in telecoms; Western Union and Moneygram at the level of the transfer of funds.