Tạp hoá Khiêm Phượng

Prestige sales and quality are very reasonable and especially the sales staff are friendly and kind

The grocery store, though not beautiful and superficial, does not display many goods such as supermarkets, convenience stores, but this is a sales channel to every corner of the market. Meanwhile, the convenience store accessibility of customers is more limited, reaching a density of 69,000 people on a convenience store, according to data from Nielsen. On the other hand, most supermarkets and convenience stores are concentrated in urban areas. While in rural areas, where about 70% of the country's population lives, consumers are still familiar with grocery stores. In fact, with the habit of going out and using motorbikes, Vietnamese people like to shop without need to send the car. Busy people do not want to spend time in choosing goods and waiting for cash. In this respect, grocery stores become more convenient. Customers come to the grocery store to choose to buy mainly household products, personal care products, child care. In addition, consumers will often advance what plans to buy, which brand to choose; Therefore, this is an opportunity for brands to leverage customer loyalty to attract shopping. However, grocery stores are not without restrictions. Most grocery stores have tight spaces, averaging only about 19 m2, according to research from Nielsen. Therefore, goods in grocery stores are limited and manufacturers have to jostle their products to be displayed in eye-catching locations.

The grocery store sells everything because it's convenient, so the customers buy quite a lot

A lot of items are sold