Rita's Italian Ice & Frozen Custard

There are many many places to get good water ice , ice cream and custard especially at the shore. Sadly for us the better places in sea isle had very long lines so we relented and went to Rita’s. There was o let one employee working by herself and it was all she could do to keep up. And we knew that Rita’s only features certain flavors. I ordered traditional lemon and my partner the root beer with a dollop of vanilla custard. Both of us were beyond disappointed. The water ice tasted like mildly flavored water. We could tell by the super pale color of all of their iced that this was not “ high quality” water ice. The vanilla custard was also beyond bland and had a weird consistency.nI know that Rita’s is a privately owned chain but seriously they really need to step up the quality.

Haddon Ave shop in Westmont - love coming up with interesting combo like caramel custard with wet walnut sunday - lots of Good choices. Good staff.

The servers were super nice!

Friendly people good custard

Service was a little slow but food was good nonetheless